When it comes to web3 solutions, there are many completely new options and most often these solutions are made specifically for each company/brand.

The most important thing is to understand the opportunity within Web3, that you can give your customers ownership over items from your company/brand. Web3 is about ownership where you as a customer get a kind of small personal database with its unique code. This personal database is called a digital collectible that you own with a unique code, which only you have access to.

As a customer or fan, it can give access to unique events, access to closed exclusive groups. Your customer would have the opportunity to sell your digital ownership and can be considered as an investment.